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This web site kippminnesota.org has the following on the web site, "Highly Effective Teachers and Leaders." We saw that the website also said " Safe, Structured, and Nurturing." It also said " NEW KIPP North Star Primary. NEW KIPP North Star Academy. Refer a Friend to KIPP MN. Highly Effective Teachers and Leaders. Safe, Structured, and Nurturing. NEW KIPP North Star Primary. NEW KIPP North Star Academy. Refer a Friend to KIPP MN. I knew they meant it." The header had education as the highest ranking optimized keyword. It is followed by school, middle school, and elementary school which isn't as ranked as highly as education. The next words kippminnesota.org used was kipp. kipp school was included but might not be seen by search crawlers.